Overview
With 3 535 billion US dollars in sales for 2019 and a forecast to double in 2021 (4 927 billion according to Statista), e-commerce has become not just a trend, but the norm in retail. Online sales are expected to reach 12.4% of total sales in the US in 2020, starting with 6% in 2013. The internet changed the way we shop, and all retailers have to embrace this challenge and convert it into an opportunity if they want to stay on top.
You have your Microsoft Dynamics implemented as a part of your digital transformation journey. Great! Now you can further enhance your sales process by creating consistent shopping experience for your customers.
What’s more, you don’t need a bunch of service providers to manage your operational database, eCommerce website and online marketing activities, as we can develop your e-store (based on nopCommerce), integrate it with your existing Microsoft Dynamics ERP, and provide the digital marketing services your business needs to thrive online.
The functionality every e-shop needs
Reliable platform
Take advantage of the highly scalable, free-license nopCommerce platform. It is .NET based with modular architecture and have rich out of the box features. The platform is highly secure and is being constantly upgraded with new features to meet the ever changing retailers’ needs.
Mobile commerce
Have a mobile version of your website with a compelling, feature-rich and graphically pleasing storefront without extra coding. A responsive design that fits desktop, smartphone and tablet screens comes out of the box.
Multi-vendor
Sell online without inventories or shipments, as the eCommerce platform allows you to assign products to vendors. Thus, they will ship an item every time an order is placed.
Multi-store
Run multiple online stores for different brands, products, B2B and B2C scenarios, and manage them from a single admin panel. All your e-stores use a common database, so you can share catalog data between them, and your customers can log-in to all your stores using the same credentials.
Detailed product features
Create as many product attributes as you need; let customers compare items side by side; manage inventories, multiple warehouses, partial deliveries, backorders and pre-orders; set different prices for different customers or groups of customers; manage downloadable, recurring and rental products.
Various checkout and shipment options
Provide customers with various options during checkout - gift wraps, personalized messages, multicurrency support, diverse payment methods. Calculate shipping cost, dispatch orders with parcel service providers or send them to pick-up points; issue invoices.
Efficient marketing
Work with number of features, aiming to boost your website’s search engine (SEO) performance; introduce loyalty schemes that allow customers to collect points each time they spend money on your store; use the power of cross-sale, discounts and gift cards; keep customers involved by sending them regular newsletters.
Payment methods
With nopCommerce, you are able to provide your customers with more than fifty payment methods and gateways. Furthermore, as every country has different payment preferences, you can limit those per country.
Customer support
Provide high-quality customer support with GDPR support, external authentication, wishlists, Right-to-left support, EU cookie law and more.
Seamless Integration with a world class ERP
Our team has developed a Unified Integration Framework that helps your web-shop act as a natural extension of your Microsoft Dynamics system. The add-on facilitates data administration and order processing as it:
- Publishes online your Microsoft Dynamics inventory items along with images, description, specifications, attributes, units of measure and availability
- Maintains standard pricelists but can also visualize custom (client specific) prices, discounts and promotions
- Displays all your categories, subcategories and products or only these of your choice
- Creates new orders and customers into Microsoft Dynamics
B2B-specific functionalities
Specific prices and discounts
Let customers see their negotiated prices or apply personal discounts.
Product catalogs
Create special catalogs and categories for particular customers.
User management and approvals
Manage login details for specific customer and set up roles to define specific user types.
On-credit payment
Allow your most valuable customers to purchase products on credit or apply credit limit rules.
Shipment options
Offer individual shipment methods and/or free delivery to some of your customers.
Substitutes
Offer identical substitute products when an item is out of stock.
Benefits
Grow your business on different markets with a global solution – built for multi-language, multi-country, multi-currency.
Template design & customizations
Use pre-defined templates to start faster or design your own template to empower your brand online.
Easy set up and reliable support
Our e-commerce solution is very flexible and can fit any business needs. You can also enjoy our first-class consulting and support services.
Process optimization
Get your people work more efficiently to enable faster order to cash. Save time and reduce costs.
Improved customer journey
Enhance customer journey enabling them to shop with you their way and make them happy. Increase customer satisfaction levels with outstanding online services and support.
Digital Marketing for eCommerce
eCommerce is a highly competitive industry, so you should probably consider outsourcing this job to our experts for:
- Search Engine Optimization (SEO) – a set of techniques and activities aiming to bring more qualified visitors to your website from organic results on Google, Bing and other search engines.
- Search Engine Marketing (SEM) – the form of paid advertising that we often see above organic results in Google and Bing.
- Google Display Network – a network of millions of websites throughout the globe that deliver ads in diverse formats.
- Social media ads – a form of advertising that delivers paid brand/product messages directly to individual social media users.
We know what retailers need to do to be competitive online. We have help many of them reach their customers in the most efficient way.
We help them transform their business
