E-commerce for Dynamics 365

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Online selling growth stabilizes post-pandemic

In 2026, the global e-commerce market is projected to reach approximately $24.74 trillion. This marks a slight increasement from $21.51 trillion in 2025, reflecting a robust growth trajectory with a compound annual growth rate (CAGR) of 14.99% expected through 2034.

Top e-commerce trends for 2025 show that nearly 78% of buyers use multiple channels before purchasing. Mobile devices account for 73% of retail traffic, and generate 63% of online shopping orders, according to Statista. 82% of B2B business purchases are impacted by a client’s customer experience, with just 18% of B2B buying decisions related to price or specific product.

The e-commerce landscape is constantly growing driven by technological advancements and changing consumer behaviors, positioning it as a dominant force in retail globally.

If your business is about to develop a new e-store, there is no need for a bunch of service providers to manage your operational database, e-commerce website and online marketing activities.

We can develop your e-store, based on nopCommerce, integrate it with your existing Microsoft Dynamics ERP platform, and provide the entire digital marketing services your business needs to thrive online.

Our new E-commerce Integration Framework app connects your e-commerce platform and Dynamics 365 Business Central. It can be integrated with the most popular e-commerce platforms: nopCommerce, BigCommerce, Magento, Wix, ShopWired, WooCommerce, Vtex.

How E-commerce for Dynamics 365 will benefit your business

Template design & customizations

Use pre-defined templates to start faster or design your own template to empower your brand online.

Easy set up and reliable support

Our e-commerce solution is very flexible and can fit any business needs. You can also enjoy our first-class consulting and support services.

Process optimization

Get your people work more efficiently to enable faster order to cash. Save time and reduce costs.

Improved customer journey

Enhance customer journey enabling them to shop with you their way and make them happy. Increase customer satisfaction levels with outstanding online services and support.

All the functionalities every e-shop needs

  • Reliable Platform
  • Multi-vendor
  • Detailed Product Features
  • Efficient Marketing
  • Customer Support
  • Mobile Commerce
  • Multi-store
  • Various Checkout and Shipment Options
  • Payment Methods
Reliable Platform

Reliable Platform

Take advantage of the highly scalable, free-license nopCommerce platform. It is .NET based with modular architecture and have rich out of the box features. The platform is highly secure and is being constantly upgraded with new features to meet the ever changing retailers’ needs.

Multi-vendor

Multi-vendor

Sell online without inventories or shipments, as the eCommerce platform allows you to assign products to vendors. Thus, they will ship an item every time an order is placed.

Detailed Product Features

Detailed Product Features

Create as many product attributes as you need; let customers compare items side by side; manage inventories, multiple warehouses, partial deliveries, backorders and pre-orders; set different prices for different customers or groups of customers; manage downloadable, recurring and rental products.

Efficient Marketing

Efficient Marketing

Work with a number of features, aiming to boost your website’s search engine (SEO) performance; introduce loyalty schemes that allow customers to collect points each time they spend money on your store; use the power of cross-sale, discounts and gift cards; keep customers involved by sending them regular newsletters.

Customer Support

Customer Support

Provide high-quality customer support with GDPR support, external authentication, wishlists, Right-to-left support, EU cookie law and more.

Mobile Commerce

Mobile Commerce

Ready-to-use eCommerce mobile app for Android and iOS. Have a mobile version of your website with a compelling, feature-rich and graphically pleasing storefront without extra coding. A responsive design that fits desktop, smartphone and tablet screens comes out of the box.

Multi-store

Multi-store

Run multiple online stores for different brands, products, B2B and B2C scenarios, and manage them from a single admin panel. All your e-stores use a common database, so you can share catalog data between them, and your customers can log-in to all your stores using the same credentials.

Various Checkout and Shipment Options

Various Checkout and Shipment Options

Provide customers with various options during checkout – gift wraps, personalized messages, multicurrency support, diverse payment methods. Calculate shipping cost, dispatch orders with parcel service providers or send them to pick-up points; issue invoices.

Payment Methods

Payment Methods

With nopCommerce, you are able to provide your customers with more than fifty payment methods and gateways. Furthermore, as every country has different payment preferences, you can limit those per country.

Seamless Integration with a world class ERP

Our team has developed a Unified Integration Framework that helps your web-shop act as a natural extension of your Microsoft Dynamics system. The add-on facilitates data administration and order processing as it:

B2B-specific functionalities

Specific Prices and Discounts

Let customers see their negotiated prices or apply personal discounts.

Product Catalogs

Create special catalogs and categories for particular customers.

User Management and approvals

Manage login details for specific customer and set up roles to define specific user types.

On-credit Payment

Allow your most valuable customers to purchase products on credit or apply credit limit rules.

Shipment Options

Offer individual shipment methods and/or free delivery to some of your customers.

Substitutes

Offer identical substitute products when an item is out of stock.

Successful stories

B. Braun Medical Bulgaria embarks on a new endeavor in retail sales with an integrated e-commerce platform

Challenge

B. Braun faced the challenge of expanding into the Bulgarian retail market, which was unfamiliar to them, and transitioning from a wholesale model to a B2C e-commerce platform. Additionally, they needed to ensure seamless integration between their physical store, online shop, and Microsoft Dynamics NAV ERP system.

Solution

Isystems Group developed and implemented an E-commerce Integration Framework that integrated the e-commerce platform with B. Braun’s ERP system. This enabled real-time synchronization of sales across both physical and online channels, optimized retail operations, and facilitated promotions management, ensuring a smooth transition into the B2C market.

B Braun logo

“The implementation of an e-shop has been a challenging project that came with a great deal of excitement but with some difficulties as well. Until this moment the retail market specifics in Bulgaria were unknown for B. Braun as it is all quite different from the existing business wholesale model and sales channels. Nevertheless, we had our vision, and I am very pleased that Isystems Group were our partner in this endeavor as their support was crucial not only when it comes to the technical implementation, but also as insights for the business model itself.”

Nevena Dimova

Manager Controlling and Project Manager for the implementation of the online shop at B. Braun Medical EOOD