Overview
With 2 304 billion US dollars in sales for 2017 and a forecast to double in 2021 (4 878 billion according to Statista), e-commerce is one of the fast-growing sectors in today’s dynamic economy. Online sales are expected to reach 12.4% of total sales in the US by 2020, starting with 6% in 2013. Online changed the way we shop, and all retailers have to embrace this challenge and convert it into an opportunity if they want to stay on top.
You have your Microsoft Dynamics NAV implemented as a part of your digital transformation journey. Great! Now you can further enhance your sales process by creating consistent shopping experience for your customers.

The functionality every e-shop needs
Reliable platform
Get advantage of the highly scalable, free-license nopCommerce platform. It is .NET based with modular architecture and have rich out of the box features. The platform is highly secure and is being constantly upgraded with new features to meet the ever changing retailers’ needs.
Mobile commerce
Have a mobile version of your website with a compelling, feature-rich and graphically pleasing storefront without extra coding. A responsive design that fits desktop, smartphone and tablet screens comes out of the box.
Multi-vendor
Sell online without inventories or shipments, as the eCommerce platform allows you to assign products to vendors. Thus, they will ship an item every time an order is placed.
Multi-store
Run multiple online stores for different brands, products, B2B and B2C scenarios, and manage them from a single admin panel. All your e-stores use a common database, so you can share catalog data between them, and your customers can log-in to all your stores using the same credentials.
Detailed product features
Create as many product attributes as you need; let customers compare items side by side; manage inventories, multiple warehouses, partial deliveries, backorders and pre-orders; set different prices for different customers or groups of customers; manage downloadable, recurring and rental products.
Various checkout and shipment options
Provide customers with various options during checkout - gift wraps, personalized messages, multicurrency support, diverse payment methods. Calculate shipping cost, dispatch orders with parcel service providers or send them to pick-up points; issue invoices.
Efficient marketing
Work with number of features, aiming to boost your website’s search engine (SEO) performance; introduce loyalty schemes that allow customers to collect points each time they spend money on your store; use the power of cross-sale, discounts and gift cards; keep customers involved by sending them regular newsletters.
Digital Marketing for eCommerce
eCommerce is a highly competitive industry, so you should probably consider outsourcing this job to our experts for:
- Search Engine Optimization (SEO) – a set of techniques and activities aiming to bring more qualified visitors to your website from organic results on Google, Bing and other search engines.
- Search Engine Marketing (SEM) – the form of paid advertising that we often see above organic results in Google and Bing.
- Google Display Network – a network of millions of websites throughout the globe that deliver ads in diverse formats.
- Social media ads – a form of advertising that delivers paid brand/product messages directly to individual social media users.
We know what retailers need to do to be competitive online. We have help many of them reach their customers in the most efficient way.

Your global trade expansion with a single partner
You don’t need a bunch of service providers to manage your operational database, eCommerce website and online marketing activities, as we offer all that to you:
- Develop your e-store (based on nopCommerce)
- Integrate it with your existing Microsoft Dynamics ERP
- Provide the digital marketing services your business needs to thrive online.
This is how you save time, effort and money. What’s more, issues will not get stuck into communication among partners as you have one to solve them all.