Engage your customers with a personal touch for a more profitable response.

Increasing competition and fleeting customer loyalty require banks and financial institutions to take a more personalized approach to customer service based on unique individual needs. Response to generic marketing activities continues to decline, so it’s imperative to have meaningful, positive interactions when the customer is available, such as during mobile banking log-in, ATM usage, or web site visits.

VeriPark Next Best Action creates a first-class, customer-centric experience.

This software-as-a-service solution considers all the possible actions during a customer engagement, and recommends the next best action to increase the likelihood of a positive response. Built on secure and reliable Microsoft cloud technology, Next Best Action maximizes cross-sell and upsell opportunities with iterative and interactive forms of dialog that customers experience as natural and relevant.