BDS Co, a leading sports retail group in Southeast Europe whose portfolio includes Sport Vision, Buzz, Tike, Run’n More and other retail concepts, has launched a new unified retail platform based on LS Retail, implemented by Isystems Group. The initiative marks a major milestone in the company’s digital transformation strategy and establishes a scalable foundation for international growth.
The implementation started as a pilot project in Croatia, covering over 70 stores, and will serve as a blueprint for a phased rollout across 12 additional countries and more than 800 stores. The development of the global retail template took 1.5 years, reflecting the scale and complexity of harmonizing business processes across multiple markets.
“The project enabled us to align and standardize retail processes across multiple countries, creating a consistent operational model that supports efficiency and scalability. The implementation approach allowed us to address complex requirements while maintaining a clear and structured delivery framework,” said Goran Plavšić, Group Head of IT Products & Solutions, Transformation & Technology at BDS Co.
Following the successful pilot implementation, the project has established the foundation for a scalable and future-ready retail platform. The rollout will now continue across multiple countries, supporting BDS Co’s continued growth in a highly competitive retail environment.
“This project establishes a strong digital foundation for our future growth, enabling a unified retail model and supporting a consistent customer experience across all markets. Beyond the technology itself, the project demonstrated the importance of strong governance, clear ownership, and close collaboration between teams. These elements were critical in ensuring a successful implementation and creating a scalable foundation for future growth,” said Dragana Đurić, Group Process Improvement Director and Business Project Sponsor at BDS Co.
From fragmented systems to a unified retail model
Prior to this initiative, BDS Co operated multiple point-of-sale (POS) solutions across different countries, resulting in fragmented processes, inconsistent data, and limited visibility. The strategic objective was to transition to a single, standardized retail platform capable of unifying operations across all markets.
Hybrid implementation approach
The project was delivered by Isystems’ team who used a hybrid methodology, combining:
- A structured waterfall phase to analyze business requirements across all countries.
- An agile delivery approach, enabling phased releases through iterative rollouts.
This ensured alignment with local market needs while maintaining a consistent and scalable global template.
Integrated retail and operational capabilities
The new platform is built on LS Retail and delivered as a SaaS solution in the Microsoft Cloud, combined with offline POS capabilities to ensure uninterrupted store operations.
The solution provides a comprehensive set of functionalities, including:
- Point of Sale (POS)
- Promotions and campaign management
- Loyalty programs
- E-commerce integration
- Integration with a central financial system based on SAP
In addition, Isystems implemented:
- Management reporting based on Microsoft Power BI, enabling real-time insights and advanced analytics.
- Warehouse and store operations powered by Dynamics Mobile, supporting efficient inventory management and mobile workflows in stores.
- Together, these capabilities provide real-time visibility, improved operational efficiency, and a unified commercial platform across all channels.
“From an IT perspective, this implementation provides us with a modern, scalable, and fully integrated platform that supports our long-term digital strategy. The platform is the foundation for a standardized retail technology stack across multiple countries, supporting a consistent operational model focused on business needs. The combination of LS Retail, cloud-based architecture, and advanced analytics capabilities gives us the flexibility and visibility needed to support our growing business,” said Milorad Bjelogrlić, Group Transformation & Technology Director at BDS Co.
Business impact and future expansion
With the new unified platform, BDS Co is positioned to:
- Standardize and unify retail processes across all countries.
- Improve operational efficiency and transparency.
- Enhance customer experience across physical and digital channels.
- Enable scalable growth across more than 800 stores.
Following the successful pilot in Croatia, BDS Co will continue with a phased rollout across its international footprint.
“We are proud to support BDS Co in building a unified and scalable retail platform across multiple markets. This project demonstrates how strong collaboration, clear organization, and a shared commitment between teams can successfully deliver complex transformation initiatives,” said Boyan Martinov, Chief Sales Officer and Project Owner at Isystems.
Looking to standardize operations across multiple locations, improve visibility, and create a scalable foundation for growth? With extensive experience in retail transformation projects and deep expertise in LS Retail, Microsoft Dynamics 365, Power BI, and mobile solutions, Isystems can help you turn your vision into reality. Contact our team for a professional consultation.
About BDS Co
BDS Co is a leading sports retail group operating across Southeast Europe through a diverse portfolio of retail concepts, including Sport Vision, Buzz, Tike, Run’n More and other specialized retail formats. The company offers a wide range of global and private brands through an extensive network of more than 800 physical stores and digital channels across the region.
BDS Co is a modern company characterized by flexibility, professionalism, and a dynamic growth strategy. Since its establishment, it has maintained a strong market-oriented approach and built a portfolio of recognized brands. Its ability to respond quickly to evolving market demands, combined with a professional approach toward customers and business partners, has established BDS Co as a trusted and reliable leader in the regional sports retail industry.
