On October 13, 2011, in Kempinski Hotel Zografski, Sofia, the sixth conference “Retail in Detail” organized by Regal magazine and GfK Bulgaria was held. Intelligent Systems Bulgaria was an official partner of the event. The motto “PRODUCERS in action” shifted the focus placed on retailers during the last several years and put an emphasis on the Bulgarian producers. This year again “Retail in Detail” provided an environment where problems and challenges faced by producers were openly discussed – growing global competition, production costs and pressure exerted by retailers.
The conference lasted one full day and was divided into two main sessions – “Trends” and “Practices. Along with the core lectures, there was an additional session where Bulgarian and foreign companies presented various products to the retail companies – from innovative refrigerators to small photo voltaic systems.
Intelligent Systems Bulgaria took part in the first session panel in the “Practices” program – “Corporate strategies and practices”. Boyan Martinov, Sales Manager of Intelligent Systems Bulgaria, talked in front of the crowded hall about the contemporary customer care trends, global experience in managing relationships with them, situation in Bulgaria, as well as the latest innovations in efficient business management solutions for Retail companies.
In addition to the conference program, Intelligent Systems had its stand in the exhibition hall where any of the more than 250 event visitors had the opportunity to share experience and ideas, and learn more about the opportunities and benefits the integrated business management systems provide retailers – e.g. optimized processes, reduced costs, high customer satisfaction levels, real-time access to key business indicators and many more.