Gebr. Heinemann Romania optimizes its business performance in partnership with Intelligent Systems

Being a major distributor and retailer of global branded duty free goods at international airports, airlines, cruise liners and border shops, today Gebr Heinemann operates in more than 100 countries. The company has a workforce of 6 000 employees and in 2017 reached a revenue of 4,1 billion euros.

The challenges the company faced

A year ago, the Romanian subsidiary of Gebr. Heinemann faced some major issues related to the management and planning warehouse space, sales processes, as well as to the lack of integration between the software products and difficulties in the consolidation of data and reporting in the company. These, along with other challenges, made Gebr. Heinemann decide on the implementation of a unified system for business management of all processes – ERP.

How the challenges are met

Gebr. Heinemann chose Intelligent Systems for its partner to implement Microsoft Dynamics NAV and the specialized retail business management solution – LS NAV. To accelerate the working processes of warehouse employees further, Intelligent Systems implemented the application for remote access to the ERP  – Dynamics Mobile.

A few months after the completion of the project, Gebr. Heinemann Romania experiences a number of improvements in the business processes. The company has optimized the warehouse and inventory management activities, enhances business planning and forecasting, and management of complex transactions and special offers. Dynamics NAV provides the management with real-time reports and monitoring of KPIs. With Dynamics mobile, the mobile traders and warehouse employees work faster and more effectively which further improves Gebr. Heinemann`s high level of customer service for travelers.

“The mission of Intelligent Systems is to offer quality products and services, and together with the clients to build a solution which meets their business needs in the best possible way. We are happy that we established a reliable platform for Gebr. Heinemann Romania which will enable more efficient business and will help them grow further.”, shares Milena Gabrovska, Project Manager, Intelligent Systems.

About Gebr. Heinemann

The small family business established by the brothers Carl and Heinrich Heinemann in 1879 has developed over four generations into a major distributor and retailer for the international travel retail market. Gebr. Heinemann’s retail operation now serves more than 40 million customers annually. The product lines include more than 1500 international brands, produced by a huge number of companies around the globe. The categories include perfumes and cosmetics, wines and spirits, confectionery, delicacies and much more.