15 Years of growth, powered by technology: How Lorelli modernized its operations with Microsoft Dynamics and Isystems Group
Summary
- Lorelli unified its previously disconnected warehouse, sales, finance, and logistics systems into a single ERP platform, gaining full real-time visibility and centralized control over operations.
- The implementation of Microsoft Dynamics 365 Business Central enhanced custom pricing features and integrations with the B2B website and WMS, streamlined order processing and improved multi-channel sales management.
- Since the end of the implementation, the company has achieved faster, more accurate workflows, stronger forecasting capabilities, and significant business growth, including expansion into new EU markets.
About the company
Didis is a leading manufacturer, importer, and exporter of baby and child products under the brands LORELLI. For more than 20 years, the company has delivered high-quality products to customers and business partners across 50+ countries, establishing itself as a trusted name in the global childcare market.
The challenge
As Didis expanded into new markets, its operations were managed through multiple disconnected systems – for warehouse management, sales, finance and logistics. This fragmentation created duplicated data, errors, and limited visibility across departments. The company faced several critical challenges:
- Lack of real-time inventory insights, complicating supply chain planning.
- Slow and error-prone order handling, affecting customer satisfaction.
- Inaccurate forecasting due to scattered data sources.
- Complex management of multiple sales channels, including partners, stores, and e-commerce.
- No synchronization with the online shop which required manual updates of orders, stock, and pricing.
Didis needed a unified ERP platform that could connect the entire business and support its fast-paced international growth.
The solution
After identifying the challenges, Didis selected the Microsoft ERP platform and chose Isystems as their trusted implementation partner. The collaboration began in 2011 with the rollout of Dynamics NAV and gradually evolved into a long-term, successful partnership. Nearly 15 years later, as the company’s operations expanded and its requirements matured, upgrading to Dynamics 365 Business Central became a natural next step, driven by both the system’s enhanced capabilities and Didis’s continued growth.
Key enhancements the organization received after the end of the project included:
- Custom pricing and discounting aligned with Didis’ commercial policy
- Integration with the B2B website for real-time order and inventory sync
- Integration with a WMS for precise warehouse operations
- Automated order-to-delivery workflows
- Advanced reports and analytics for better decision-making
Data migration was completed using Microsoft’s Excel-based tools, ensuring accuracy and consistency. The go-live went smoothly, with all goals achieved and excellent customer satisfaction.
“For us, this transformation was more than a technological upgrade – it was a milestone in Lorelli’s journey. Over nearly 15 years of partnership with Isystems, we have grown together, step by step, building a digital foundation that supports our ambitions and our responsibility to customers in over 50 countries. Today, with Microsoft Dynamics 365 Business Central, we feel confident, agile, and ready for the future – because our systems now evolve at the same pace as our vision. The results speak for themselves.”, Krasimira Harizanova, Product manager at Didis Ltd.
Key benefits
Working with Isystems and Microsoft Dynamics 365 brought immediate and long-term improvements:
- Unified operations for better control: By moving to a single ERP platform, Didis replaced fragmented workflows with a centralized, real-time view of its entire business. Teams now work with accurate data instead of switching between tools, which improved coordination and eliminated daily bottlenecks.
- Smarter inventory management: What used to be a manual, time-consuming task is now a predictable, automated process. The company can track stock levels across all warehouses, anticipate shortages, and plan replenishment with confidence – a change that directly improved availability and reduced costly delays.
- Faster, error-free order processing: With Business Central connecting the B2B portal, warehouse operations, and logistics partners, every order moves smoothly from request to fulfillment. This has strengthened relationships with distributors in more than 50 markets and significantly improved delivery speed and accuracy.
- Data-driven growth across new markets: Management now has instant access to reliable reports about sales trends, product performance, and demand patterns. These insights helped Didis expand across the EU and scale operations without losing control or compromising service quality.
“Working with Didis has been a remarkable collaboration built on trust, clarity, and shared ambition. Every phase of the project was driven by open communication and a strong commitment to improvement on both sides. Seeing how Microsoft’s unified platform now empowers their operations is the best proof of what a well-aligned partnership can achieve.”, Maria Manchorova, Business Central Consultant at Isystems Group.
Ready to Move Your Business Forward?
The experience of Didis demonstrates how a well-implemented Microsoft Dynamics solution can streamline operations, improve visibility, and support long-term growth. If you’re exploring how digital transformation can help your organization achieve similar results, our team is here to help.
Reach out to us for a tailored consultation and discover how Isystems can support your business on its transformation journey.
