Microsoft Dynamics 365 - the intelligent business apps

Technology is transforming our personal daily routines with useful apps and services that are easy to work with, and that deliver helpful assistance improving our lives. In contrast, these available to the business world are mostly difficult to deploy and use. Some even make you pay more for obtaining the most practical and time-saving features and capabilities like visualization, workflow automation and predictive insights. 

People at Microsoft realized that gap and the bottlenecks arising from it. They imagined a brand new world for corporate users. A better one where leads can be tracked, field service automated, sales and operations improved by the means of modern, mobile, cloud based intelligent business apps that are as easy to use as the consumer ones.

dynamics 365 trial


Corporate world reimagined

Microsoft Dynamics 365 is the next generation of business solutions that enable organizations to grow, evolve and succeed. These solutions unify CRM and ERP capabilities by providing business-ready mobile apps that integrate and collaborate seamlessly together and assist organizations in the management of all their activities: Sales, Marketing, Finance, Operations, Customer Service, Field Service, Project Management, and more. All of this comes within a modern and familiar user interface:

dynamics 365 screenshot

Dynamics 365 is available in two editions. Business edition, created specially for SME’s, and Enterprise edition, representing a merge of the functionalities of the well-known Dynamics AX and Dynamics CRM.

Dynamics 365 editions


Actually, it's a lot more than a merge of ERP and CRM

Dynamics 365 is much more than unification of traditional business process management software and customer relationship management tool in one. Power BI – the most widely deployed business intelligence tool in the world, and Cortana Intelligence–the AI that creates predictive models and foresees (customer) behavior, are natively embedded to help companies achieve their goals with insights, advice and actionable next steps.

What’s more, there’s deep integration between Dynamics 365 and Office 365, bringing the two worlds of business process and personal productivity together. Employees have been used to be the point of integration between processes and routines like emails, spreadsheets and word processing tools. This meant lot of time flipping between apps and a lot of cutting/pasting activities. Everything is changed now!

Dynamics 365 platform

The solution includes even more:

  • PowerApps –  so you can quickly create own apps without using code
  • Flow – workflows that do not require coding
  • AppSource –  a virtual store where one can download apps for Dynamics 365, Power BI, Office 365, Azure

Why in the Cloud?

According to a recent research carried out by IDC (Worldwide SaaS and Cloud Software 2015-2019 Forecast and 2014 Vendor Shares), the demand for SaaS-based solutions significantly exceeds that of traditional software in the last few years, even predicting a ratio of 5:1 in 2019. Business users got a leading role in shaping this trend, preferring SaaS alternatives when evaluating new ERP and CRM implementations.

There’s a bunch of reasons to do that. Cloud services virtually eliminate the need of a complex infrastructure and allow users to explore data and make changes directly from the places where real business happens - at client’s site, at the office or even online from home. They also eliminate a significant chunk of expenditure required to build and maintain a modern and highly secured data center.

Speed of deployment matters as well. In Cloud environment initial set-up with not data migration, integration and development required, customers can start working with the system within day or two from the first subscription date. Within on-premises installation all this is linked to the purchase of licenses, servers, infrastructure, installation, configuration, and a bunch of other time-consuming activities.

Being flexible and affordable SaaS pricing model is lucrative from a financial perspective. Using a business solution with subscription plan, companies avoid huge capital expenditures transforming them into monthly operational cost. With Dynamics 365 you have a wide licensing choice. You can pay for individual roles only (eg. Marketing, Trade, Finance) or bundle functionalities depending on the various duties of each employee. This new approach gives organizations flexibility to maintain modern, multifunctional roles.


With the next generation business management solution from Microsoft companies:

  • Start with what they need by using apps specially created for their roles, businesses and industries
  • Achieve greater employee efficiency by combining structured workflow of business tools and processes with the unstructured work of collaboration and productivity
  • Get instant insights thanks to the built-in Intelligence apps. What is more, the enhanced capabilities of Dynamics 365 transform data and insights into actions where it’s needed
  • Can grow swiftly through nimble, adaptable applications, that allow them to compose, modify and extend processes in real-time. Business users are empowered to change and adapt without IT. And organizations can reimagine their business model with a consistent, flexible, extensible platform

What happens with the other Microsoft Dynamics solutions?

Microsoft offers different products following customer needs and business specificities. Starting November 1, 2016 the Dynamics CRM and Dynamics AX brands merge in Microsoft Dynamics 365 Enterprise edition, while the popular ERP solution Dynamics NAV gets a new release.*

Microsoft Dynamics products roadmap

*Microsoft and Intelligent Systems will not discontinue the support of existing installations. Customers are advised to migrate to Dynamics 365 when they feel comfortable and ready to do so.

For more information on profitable opportunities for migration, please contact us.


Want to learn why Dynamics 365 tops competing business software?

Maybe it’s the deep integration with Office 365. Or maybe it’s all about Power BI’s capabilities. It may also be Cortana that is embedded on it. We offer you to get to the truth yourself by signing-up for the self-serving trial of Dynamics 365 for Sales, Basic Marketing and Customer Service.

Dynamics 365 trial


Got questions?

Download Dynamics 365 Q&A or visit our Resource Center.